LUO TIAN DA JIAO

Catalog | Website | Packaging

Student Project

Luo Tian Da Jiao is one of the biggest and most important ceremonies of Chinese Taoism, but not only abroad, even the Chinese people rarely know about this ceremony. So I decided to create a project to promote this ceremony. I limited the color palette of the entire work to maintain the visual unity of the work, and all colors are the colors that will be used in the ceremony. All images are monotone or duotone, also for visual consistency and conformance to the project's identity. I first designed the website. Because mobile phones are now very popular, many people use mobile phones to browse and find information, so a mobile-friendly website is very important and necessary. After many attempts and modifications, I finally decided to make a website which the main page is one long single page, which works both on mobile and website. After that, based on the content of the website and the information I found, I made a ceremony to promote the catalog. The catalog uses accordion binding, which is widely used in traditional Chinese books and traditional Taoist books.

Professor:

Paul Kepple

Photography:

Austen Hart

whole
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open package
round
Comp_3
color_correct_6
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Xinyue Qian
xinyueqian9999@gmail.com